Cookie Notice: Tracking Your Footsteps

Last Updated: October 25, 2023

1. Clearing the Path

Just as an experienced tracker looks for footprints in fresh snow to understand the environment, Boreal Outfitters uses cookies and similar tracking technologies to understand how you navigate our digital basecamp. This Cookie Notice explains what these technologies are, why we use them, and your rights to control our use of them. Our goal is to provide a seamless, high-performance experience as you shop for premium outdoor gear.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by online service providers to make their websites or services work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Boreal Outfitters) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies".

3. The Trail Markers We Use

We categorize our cookies into distinct types, much like organizing gear in a multi-day pack:

  • Essential Basecamp Cookies (Strictly Necessary): These cookies are critical for the website to function properly. They enable core features such as navigating pages, accessing secure areas of the site, and adding premium items to your cart. The website cannot function optimally without these cookies.
  • Performance Compasses (Analytics): These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site, ensuring our digital trails are clear and easy to follow.
  • Personalization Gear (Functional): These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. For instance, they remember your currency preferences or past gear searches.
  • Expedition Targeting (Marketing): These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts for Boreal Outfitters gear on other sites.

4. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager that appears when you first visit our site. Additionally, you can set or amend your web browser controls to accept or refuse cookies.

If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

5. Updates to This Notice

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

6. Contact the Basecamp

If you have any questions about our use of cookies or other technologies, please email us at privacy@borealoutfitters.com.